Head of Product Marketing

• Head of Product Marketing
• What we are looking for
• 4+ years of B2B Saa S marketing experience, with meaningful time in product marketing or positioning-led roles, ideally at a high-growth startup or scale-up in the Procurement software space.
• Proven track record of defining category-level positioning and competitive differentiation in complex or technical markets.
• Hands-on experience translating product capability into buyer-relevant narratives – distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
• Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account‑based channels.
• Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer‑engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity.
• Experience briefing and managing external partners – agencies, designers, copywriters, PR, developers – and orchestrating a lean creative network rather than scaling in‑house headcount.
• Comfort operating directly with founders at peer level, in a low‑bureaucracy, high‑agency environment.
• Your mission
• Partner with the leadership to build and continuously refine Archlet's company and product positioning – defining what we stand for, what we replace, and why now.
• Own and evolve the messaging framework that sales and product use consistently across every market‑facing interaction.
• Translate new product capabilities into compelling go‑to‑market messaging and own launch planning for significant product milestones.
• Equip sales with the assets they need to win.
• Own the website end‑to‑end – positioning, copy, structure, and ongoing optimisation.
• Drive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle.
• Build our content and thought leadership engine – point‑of‑view pieces, category‑level content, and editorial that compounds authority over time.
• Drive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement.
• Own the Archlet brand and ensure consistent, high‑quality expression across every touchpoint – web, events, sales collateral, social, and PR.
• Source and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end‑to‑end, from brief to delivery.
• Track and report on marketing's contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice.

About you

• You operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line.

You do not need a defined playbook to follow.

• You care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building.
• You have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy.
• You know when to invest and when to hold back – you do not believe in spray‑and‑pray, and you measure marketing by what moves the business, not by activity.
• You have excellent written and verbal communication skills in English.
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